Apple has revealed its new iPhone 13 along with a string of other devices at an event this evening, hoping to build on record sales of the current iPhone 12.
In a virtual event, Tim Cook has so far revealed a new iPad, iPad Mini and a new Apple Watch Series 7.
He has also revealed the new iPhone 13 and iPhone 13 Mini, which come with a redesigned screen, an advanced smartphone chip, and a remodelled dual camera design. It has also revealed its Pro 13 and Pro 13 Max, which come with more responsive screen technology.
You can follow all the latest news from Apple’s event with our live blog:
One thing we didn’t see
No sign of any new AirPods, despite their huge popularity. We had expected we may get a sight of the AirPods 3 at today’s event.
That’s a wrap
Tim Cook signs off: “These are the best iPhones we have ever created.”
We will have to be the judges of that. We will have plenty of reaction, analysis and (in a few days) full reviews of the latest tech.
iPhone 13 Pro prices
The iPhone 13 Pro keeps its starting price at $999, and the Pro Max comes in at $1,099. It also includes a 1TB storage option, which joins its other storage options.
The new phone will be available in stores from September 24.
Tim Cook reveals the new iPhone 13 Pro and Pro Max
At the higher end, Apple has revealed its new iPhone 13 Pro and Pro Max. Again, the updates here appear somewhat iterative. New colours include gold and sierra blue. It also has a 20pc smaller top notch.
Apple is keen to show off more powerful internal graphics, which combine its A15 chip with a five core GPU – which it claims is 50pc faster than rivals.
Its triple camera has been updated for improved magnification and wide angle shots. The camera can add live filters to photos in a new feature called “Styles”, letting users tweak and edit photos in real time as they shoot.
The two models come in the 6.1-inch Pro and 6.7-inch Pro Max. Its screen is also faster and more responsive, Apple says, offering up to 120Hz refresh rate. This should make your screen appear smoother as you scroll and provide greater clarity in games.
Apple is also keen to stress the power on its iPhone 13 Pro camera, with directors such as Katherine Bigelow singing the praises of its system.
Enhanced battery life
Apple has promised up to 2.5 hours more battery life on the iPhone 13, and 1.5 hours more battery life on its iPhone 13 Mini. This will largely be achieved through new efficiencies in its chip technology.
Storage will start at 128GB and add a new option of 512GB for even more capacity.
The new models will start at $699 for the iPhone 13 Mini and $799 for its regular iPhone 13.
An improved camera and ‘Cinematic Mode’
We are used to Apple tweaking its camera with every new model. This year, it has rebuilt its camera design with a new-look dual camera, which it says will gather 47pc more light for brighter and more detailed photos. This will also mean a better night mode and sharper images.
The main new feature is in video, however. Apple is introducing a new ‘Cinematic Mode’, which it says allows the iPhone to change focus mid filming and enables automatic tracking.
New iPhone 13 and 13 Mini revealed
It’s the moment you’ve been waiting for.. iPhone 13. There’s something of a minor redesign: the vertical dual camera system is now a diagonal design, and the “notch” on the front of the device is 20pc smaller.
The more noticeable changes are under the hood. Apple says the redesign has allowed for a bigger battery, and the screen is brighter – 28pc brighter to be exact.
Apple also has put a new, faster chip inside the device, called A15 Bionic. It says its 50pc faster than the leading competition, with 30pc faster graphics.
It comes in five colours too: Pink, Blue, Midnight, Starlight, and Product Red.
New Apple Watch Series 7 unveiled
Apple is now showing off its new Series 7 of the Apple Watch.
The main new upgrades of this model are a slightly larger screen (it is 20pc larger than previous models) cutting down the size of its borders to 40pc. The screen is also 70pc brighter than its previous model.
The device comes in five new colours, midnight, starlight, green, blue and red.
The battery life is the same, at around 18-hours, but it will charge 33pc faster, Apple says, and should reach 80pc charge in 45 minutes.
It comes with new faces and new band styles and also features a fully recycled aluminium case.
The Series 7 will start at $399, although will not be available until later in the autumn.
Apple is also adding a bunch of new workouts to its Fitness + app, such as Pilates, and other activities such as Meditation. These can be tracked with its Watch and represents Apple’s rival to Peloton.
Apple introduces new iPad Mini
Apple has announced a major upgrade for the iPad Mini, which was something of a forgotten device but has enjoyed something of a revival in the last year.
The device now features many of the features of its bigger and more expensive iPads, such as 5G connectivity, a USB-C port, support for the latest Apple Pencil, and upgraded 12MP cameras on the back and the front. A redesign has also got rid of the Home button and moved Touch ID to the power button at the top of the device.
Inevitably, there’s a speed boost, and the Mini’s screen is not so mini any more – it is now 8.3 inches, compared to the previous 7.9 inch device.
All that comes at a cost however: it starts at $499, $100 more than last year’s equivalent. UK pricing to be announced. Tim Cook calls it the “biggest upgrade ever” for the Mini.
A final addition is an improved environmental profile, with a recycled aluminium case.
Apple reveals new entry level iPad
Cook confirms Apple will launch a new version of the iPad, normally its entry level version of its tablet range.
The new iPad has an A13 Bionic chip, which it says offers a 20pc faster performance than its last model – although is going to be slower than its more powerful Pro models. The new 2021 iPad will have an upgraded 12 MP ultra wide camera.
This will enable Apple’s “Centre Stage” feature, adjusting the frame on video calls as users move around the room. This was a well received feature on its more expensive iPad Pro, so is a welcome addition to the cheaper end of its range.
It comes with a 10.2-inch display and double the storage of its previous models.
The iPad will come with new iPadOS 15 software and starts at $329. It is available from next week.
And we are live
Tim Cook has taken to the stage to reveal the new iPhone to the sound of ‘California Soul’.
“We have a lot to talk about today,” Cook says, “let’s get started with Apple TV Plus.”
Apple reveals a series of trailers for its upcoming Apple TV Plus shows, such as The Morning Show‘s second season and a new season of Ted Lasso.
What’s in a name?
Historically, Apple followed a pretty traditional naming pattern: a numbered iPhone that changed the device’s design, followed by a less radical change with an “s” model. The 4 was followed by the 4s, the 5 by the 5s and so on.
That pattern started to change in 2017, when the iPhone 7 was replaced by the iPhone 8 and iPhone X. That was followed by the XS, but since then we’ve had iPhone 11 and then iPhone 12.
Today’s device is widely expected to be called the iPhone 13. The change is partly marketing – Apple figured out that fewer people were interested in buying “s” models – but also because the line has been complicated by regular and “Pro” devices.
Of course, Apple could always bow to the superstitious among us and skip the 13 altogether.
Will the App Store get a mention?
Apple’s September event is typically a showcase for its top products but a lot of the action of late has been around the App Store, the massively lucrative download portal for apps and subscriptions.
Apple charges developers fees of up to 30pc for app downloads, but what critics call a “tax” is being slowly chipped away by regulators and courts. Japanese authorities recently caused the company to ease its rules on some apps while a US court on Friday said that apps should be able to link to alternative payment sources.
The company may not want to take attention away from its glitzy new products, but if it wanted to get on the front foot, could we see some wiggle room on the company’s fees?
Virtual reality in sight
We are unlikely to see it today, but Apple appears to be making headway on a virtual reality headset.
9to5Mac reports that Apple has requested OLED panels with a pixel density of 3,000 dots per inch.
Apple has long been rumoured to be focusing on augmented reality glasses, with VR goggles a potential stepping stone.
More evidence that today’s event may be something of a tour around Apple’s home state. The event’s invitation, titled “California Streaming”, has the background of a lake that Twitter sleuth David Repola has linked to Yosemite.
Apple’s physical (and virtual) events typically take place at the company’s Silicon Valley headquarters, but that may not be the case today.
Chief executive Tim Cook has just tweeted a photo from what appears to be the Joshua Tree National Park in southern California, a lengthy drive from Apple’s HQ.
The remote location may be a hint at one rumoured feature in the new iPhone – satellite connectivity. The device is rumoured to be able to use internet satellites in cases where there is no mobile internet.
We’ll be bringing you all the news from this evening’s event, which kicks off at 6pm. Despite live events returning in many countries, Apple – which is still allowing staff to work at home – is sticking with the digital format, which may now be a permanent fixture.
The event can be viewed here.