After updating its menu with new items and ingredients as well as rolling out a better mobile app, Subway has now kicked off a new, easier way for customers to get their hands on their favorite footlongs.
The chain has kicked off its direct delivery capabilities nationwide, which means that you can now place your order directly through the Subway app or website. You can also participate in the chain’s loyalty program with those orders as well.
To highlight the new feature, Subway also unveiled it would be returning to the NASCAR Cup Series as a sponsor to Kevin Harvick and his No. 4 Ford Mustang, which will display a new color scheme celebrating Subway and the new delivery service. Subway also announced a $0 Delivery fee on all Subway Delivery orders plus a 15 percent discount on a footlong for a limited time beginning Sept. 18 when using promo code KEVIN15.
“With Subway Delivery, we are meeting guests where they are – on our new and improved Subway app and our website – to guarantee the same customized experience that guests love about our restaurants,” said Carrie Walsh, chief marketing officer at Subway. “With Kevin Harvick and the No. 4 team of Stewart-Haas Racing having a history of racing deep into the playoffs, I can’t think of a better way to remind everyone that Subway delivers freshly made subs and fast, right to your door.”
And to build up even more excitement for the NASCAR playoffs, Harvick will surprise lucky customers in Charlotte today by delivering some of the orders personally, in a freshly wrapped race car and fire suit.
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